Demand Generation, Reimagined

SDR scaling hits a wall at 5–7 reps. The ramp math is brutal, the data fragments across every hire, and the cost per meeting rises as the team grows. Here's what the model looks like when you replace the execution layer entirely.

The real cost of a demand gen hire isn't $120K salary. It's $180K+ when you factor in 3-month ramp, benefits, management overhead, and the tool stack to support them. Here's what smart B2B companies are doing instead.